Today, the Internet makes it possible for customers to shop online 24 hours a day. But, believe it or not, there are still 50 million people in the United States who don’t have it. For them, and millions of others, the telephone is still their number one communication resource.
For this reason alone, it would be prudent to offer your customers with the ability to place orders over the phone. But, the real reasons why this “old school” approach to sales is so effective are so simple, they’re often overlooked by companies trying to stay ahead in today’s Internet-reliant world. Here are five reasons why over-the-phone order taking is still one of the most effective sales tools.
Customer who prefer using the phone to place an order crave the personal touch that comes from a live sales representative. They enjoy the simple act of speaking with an actual person instead of the cold, impersonal act of ordering online.
#2 – Questions Get Answered
When customers have questions, getting the answers they’re looking for from someone with authority adds weight to their buying confidence. By placing an order over the phone, customers can ask all of the questions they have before finalizing the sale. Your phone representatives will be able to put your customers’ minds at ease and help them feel more confident about their purchase.
#3 –Potential for Upselling is Improved
When customers place orders over the phone, your phone agents are doing more than making sales, they’re building relationships with your customers. Over the course of the conversation, your agents will be able to interweave information about other products or services that may prove beneficial to the customer or enhance the results they can expect from their current order. This greatly improves your potential for upselling to your customers so you can average more sales dollars per call.
#4 – Phone Sales are Available 24 Hours a Day
By using an answering service in Raleigh NC to handle your over-the-phone orders, your company will be able to accept orders 24 hours a day, 7 days a week, 365 days a year. This is the utmost in convenience that every customer calling in will appreciate.
#5 – Phone Sales Help You Target Your Most Effective Marketing Resources
Every sale that’s made over the phone originates from a marketing resource like a television or radio commercial, a website, a magazine advertisement, or a direct mail piece. Using a dedicated sales line makes it easy for customers to contact your company, but it also helps you identify which marketing resources are working best. Armed with this data, you can concentrate your marketing efforts on those that are making the most impact on your sales.
Try CallNET’s Answering Service in Raleigh NC for FREE and See Your Sales Increase
CallNET’s answering service in Raleigh NC takes all the work off of your hands when it comes to accepting orders over the phone. Our experienced call center agents are able to assist your customers through every phase of the sale, all while improving your upsell potential and closings. Best of all, you can try our best-in-class answering services completely free for a limited time. Contact CallNET today to learn more about our full suite of professional call center options. We can customize a plan just for you.
To learn more about CallNET’s exclusive “best rate guarantee” or to start your own free trial, call us today at 1-800-395-2612.