Today, the Internet makes it possible for customers to shop online 24 hours a day. But, believe it or not, there are still 50 million people in the United States who don’t have it. For them, and millions of others, the telephone is still their number one communication resource.
For this reason alone, it would be prudent to offer your customers with the ability to place orders over the phone. But, the real reasons why this “old school” approach to sales is so effective are so simple, they’re often overlooked by companies trying to stay ahead in today’s Internet-reliant world. Here are five reasons why over-the-phone order taking is still one of the most effective sales tools.